This session will explore how innovation is transforming the way we design, develop and grow the hospitality industry.

The panel will approach this transformation from a holistic perspective, bringing together three key dimensions: design as a driver of creativity and experience; technology as a tool for evolution and new possibilities; and business as a means of turning innovative ideas into sustainable, impactful solutions, from boutique hotels to flex living.

Moderated by Irene Trujillo, the conversation will bring together Gema Alfaro, representing the design perspective; Mónica Emilió, an expert in technology; and Cristina Ramos, bringing a business and growth perspective. Together, they will explore the challenges, opportunities and trends that will shape the future of innovation.