MAD26-nov17-19

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Agenda

A complete program of conferences, workshops, and panel discussions with the key players of the sector.


17 Nov - The Inside Rebellion

La rebelión comienza desde dentro. En espacios que rompen con la rutina, desafían lo esperado y convierten una estancia en una experiencia que va más allá.

The rebellion begins from within. In spaces that break away from routine, challenge expectations, and transform a stay into an experience that goes beyond the ordinary.

10:30h - 11:15h

Two hotels, two concepts, two strategies

David González & Lía Sainz (dAAr Arquitectura)
17.11.26 / Agora

Conference
Spanish

10:30h - 12:15h

DIVIDE.

Pablo Amade & Victor Sarriá (Morbo)
17.11.26 / Atelier

Workshop
Spanish

11:15h - 12:00h

Designing Essence: transforming local identity into hospitality experiences

Gema Alfaro & Emili Manrique (Alfaro-Manrique Atelier)
17.11.26 / Agora

Conference
Spanish

12:00h - 12:45h

Live, work, play, travel: hospitality beyond hospitality

Ester Bruzkus & Peter Greenberg (Bruzkus Greenberg)
17.11.26 / Agora

Conference
English

12:15h - 14:00h

Blooming Sculptures: contemporary floral art

Carlos García & Cristina Hernández (Amiguis)
17.11.26 / Atelier

Workshop
Spanish

12:15h - 13:00h

The invisible architecture: four perspectives on lighting

Panel discussion curated by Asociación Profesional de Diseñadores de Iluminación (APDI)
Moderator: José Luis Tobalina (APDI)
Speakers: Bárbara Rodríguez (Anoche Lighting Design), Daniela Viloria (Delta Lighting Design), Diana Murgueitio (BLS Consultoría y Eficiencia) & Myriam Hazim (RDT AEC)
17.11.26 / Agora

Panel discussion
Spanish

13:30h - 14:15h

No Doom, no Gloom

Stefan Sagmeister (Sagmeister Inc.)
17.11.26 / Agora

Conference
English

15:00h - 16:45h

The essentials of designing bespoke ceramics for architecture

Miguel Bartolomé & Cristina Serrano (Cerámica a Mano Alzada)
17.11.26 / Atelier

Workshop
Spanish

16:45h - 18:30h

Colour as a design strategy

Miriam Alía (Miriam Alía Studio)
17.11.26 / Atelier

Workshop
Spanish

16:30h - 17:15h

Hotels are not buildings, they are stories

Nini Andrade (Atelier Nini Andrade Silva)
17.11.26 / Agora

Conference
English

18 Nov - The Green Rebellion

La sostenibilidad ya no puede ser una cuestión secundaria. Exige un cambio de lógica: pasar de minimizar el impacto a replantear el sistema.

Sustainability can no longer be a secondary consideration. It calls for a shift in mindset: moving beyond simply minimising impact to fundamentally rethinking the system.

10:30h - 11:15h

Material transformations and urban mining

Lucas Muñoz Muñoz (Ex-Debris)
18.11.26 / Agora

Conference
Spanish

12:00h - 12:45h

Sustainability isn't a look

Ruud Belmans (WeWantMore)
18.11.26 / Agora

Conference
English

12:15h - 14:00h

Lighting as a health asset: architecture, light and photobiology

Helena García de la Banda (Light&Studio)
18.11.26 / Atelier

Workshop
Spanish

12:45h - 13:30h

The future of luxury leisure travel

Billy Skelly-Cohen (Beaumier)
18.11.26 / Agora

Conference
English

15:30h - 17:15h

From plans to storytelling: how to communicate architecture and interior design projects

Juan Francisco Fuentes-Lojo Capitán (Diariodesign)
18.11.26 / Atelier

Workshop
Spanish

16:30h - 17:15h

Hospitality: the retail space where time is what’s being sold

Alberto Eltini (El Departamento Estudio)
18.11.26 / Agora

Conference
Spanish

17:15h - 19:00h

Shaping the hotel of tomorrow, today

Denniss Baltodano O. (The Good Concierge)
18.11.26 / Atelier

Workshop
Spanish

18:00h -18:45h

Blurring the boundaries between luxury and sustainability

Eva Longoria (Rockwell Group)
18.11.26 / Agora

Conference
Spanish

19 Nov - The Future Rebellion

El futuro no es algo que esperamos: es algo que diseñamos. En interihotel reunimos ideas que van más allá del cambio incremental para explorar nuevas maneras de entender cómo viajamos, vivimos y experimentamos los espacios.

The future is not something we wait for—it is something we design. At interihotel, we bring together ideas that go beyond incremental change to explore new ways of understanding how we travel, live, and experience spaces.

10:30h - 12:15h

From plate to experience: telling stories through food photography

Alejandra de la Torre (Cat on Table)
19.11.26 / Atelier

Workshop
Spanish

11:15h - 12:00h

Beyond the plate: creating memorable and profitable dining spaces

Joaquín Capel (Grupo Con Fuego) & Pablo Roig (Pablo Roig)
19.11.26 / Agora

Conference
Spanish

11:15h - 14:00h

F&B as a Driver of Choice

Alejandra Ansón (Ansón+Bonet)
19.11.26 / Atelier

Workshop
Spanish

12:00h - 12:45h

When a brand’s DNA meets the identity of a city

Laura Vall (Axel Hotels)
19.11.26 / Agora

Conference
Spanish

13:30h - 14:15h

Deconstructing Dani García

Dani García (Grupo Dani García)
19.11.26 / Agora

Conference
Spanish

15:30h - 16:15h

The evolution of luxury hotels as adaptable spaces

María García-Arribas (BAR Studio)
19.11.26 / Agora

Conference
Spanish

16:15h - 17:00h

High Tech, Human Touch: the leadership transforming hospitality

Kike Sarasola (Room Mate Hotels)
19.11.26 / Agora

Conference
Spanish

17:00h - 17:45h

Architectures for a future of wellbeing

Belén Moneo (Moneo Brock Studio)
19.11.26 / Agora

Conference
Spanish

17:15h - 19:00h

From concept to image: AI in the creative process for architecture and interior design

Pablo González-Sabariegos (IAparaArquitectos)
19.11.26 / Atelier

Workshop
Spanish

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