In this talk, Joaquín Capel, CEO of Grupo Con Fuego, and Pablo Roig, interior designer for the group’s brands, will explore how design, hospitality and business strategy come together to transform a restaurant into a memorable experience.
Drawing on the story of Grupo Con Fuego and brands such as Ôven, SteakBurger, Pizzart and Superchulo, the talk will examine how a restaurant concept takes shape, how a coherent visual and spatial identity is built, and how interior design can become a key tool for engaging guests, differentiating the brand and improving business performance.
The conversation will bring together two complementary perspectives: Joaquín Capel’s business and operational vision, focused on the customer, profitability, loyalty and brand expansion; and Pablo Roig’s creative approach, centred on spatial design, atmosphere, materials, lighting and the creation of experiences.
A practical and engaging talk on how to create restaurants where every decision — from the initial concept to the design of the space — contributes to an experience that not only works, but stays with you.
