Cristian Flórez is a partner, President and CEO of Be Mate, a serviced apartment operator that leases and manages entire buildings across Spain and Italy. Under his leadership, the company has expanded its presence in cities including Madrid, Barcelona, Málaga, Valencia, Seville, Milan, Venice, Turin and Rome. Be Mate brings together design, hospitality and flexibility for stays of different lengths.
An aerospace engineer by training, Cristian holds an MBA from ESADE and completed an executive education program at Harvard Business School. Before joining Be Mate, he led WeWork’s strategy in Southern Europe. His experience in international expansion, flexible spaces and entrepreneurship shapes his approach to leading Be Mate and his ambition to establish it as a leading name in urban hospitality across Southern Europe.
Be Mate is a premium serviced apartment operator that combines the space and independence of an apartment with the convenience of a hotel. Its properties are located in prime areas of major cities across Spain and Italy.
The company leases entire buildings on long-term contracts and oversees their fit-out, design, operations and commercialisation. This asset-light model allows Be Mate to grow without tying up capital in property acquisitions, while providing building owners with stable rental income. Be Mate has a presence in Madrid, Barcelona, Málaga, Valencia and Seville, as well as Milan, Venice, Turin and Rome.
For guests, the proposition is simple: a place of their own, the services they need and the city on their doorstep. They can settle into local life and follow their own routines for weeks or months, with the comfort and convenience of a hotel.
