Brands that try to appeal to everyone often end up bland and forgettable. The ones that make you swallow hard, provoke a reaction and spark debate are the ones that stay with you. Because when a brand has a clear identity, the right people choose it.
In this workshop, participants will put into practice the provocative idea of finding a brand’s leviathan: the defining force at its core that makes it instantly recognisable. From there, they will identify the emotion the brand wants to evoke and explore how to infuse every touchpoint with that emotion to build a strong, coherent identity.
A hands-on session for creating brands with character, capable of connecting with the right people without trying to please everyone.
