In a world where artificial intelligence is reshaping the hospitality industry, the real competitive advantage lies in finding the right balance between innovation and human connection. Technology is opening up new possibilities for transforming hotel operations and the guest experience, but it is people who continue to give hospitality its meaning.
In this talk, Kike Sarasola will share his vision of the future of leadership and reflect on the impact of artificial intelligence on the guest experience, as well as the opportunities it offers to create smarter, more efficient hotels that can anticipate the needs of their guests.
The session will also explore the importance of building organisations driven by purpose, culture and talent in an era of technological transformation, with a particular focus on the essential role people play in shaping the hospitality experience.
A reflection on the future of hospitality and on how technology can make hotels smarter, but only people can make them truly unforgettable.
