Jorge Escobar has spent over a decade at the intersection of technology and emotion, building experiences people don't forget. He is the founder and CEO of Framemov, a studio specializing in immersive and interactive experiences: AR, VR, projection mapping, and AI-driven environments. He works with brands, institutions, and event organizers who want technology to do more than impress — they want it to connect. His projects have been deployed across Spain, Belgium, the UK, the UAE, Saudi Arabia, and the Dominican Republic. He started out as a video technician and VJ, a foundation that still shapes how he works. He speaks at ISE and MWC, and leads the agentic layer of GIVAH, an R&D project funded by AEI/MINCOTUR and NextGenerationEU exploring how AI agents can transform a physical space in real time. His focus is the intersection of immersivity and interactivity: spaces that don't just surround you, but respond to you.
Framemov is a Barcelona-based creative studio specializing in immersive and interactive experiences: AR, VR, projection mapping, generative AI, and spatial computing. It works with brands, institutions, and event organizers looking for technology that does more than impress — technology that connects. Its projects have been deployed across Spain, Belgium, the UK, the UAE, Saudi Arabia, and the Dominican Republic. The studio pairs deep technical grounding with its own creative direction. That integration is the difference: knowing the machine from the inside means putting it at the service of the story, not the other way around. Framemov develops proprietary solutions including FrameID, a fully local generative AI layer for clients with strict IP requirements, and Frameroom, its immersive testing lab. It is part of the GIVAH consortium, an R&D project funded by AEI/MINCOTUR and NextGenerationEU. Its focus is the intersection of immersivity and interactivity: spaces that don't just surround an audience, but respond to it.
